Tenets "Four" Success
Atlas® World Group International
brings expertise to global relocation. Based in Seattle, they provide Atlas Agents and clients with comprehensive, door-to-door relocation services. President Jim Gaw
leads the Strategic Priority Assessment (SPA) team, which is working on a plan supported by four main tenets.
The fact that more and more companies automatically include Atlas International on RFPs is proof the company is achieving “sought-after” stature among global organizations. This stature is further strengthened by a qualified network — agents, overseas service partners, and transportation and warehousing providers. “The caliber of our global network speaks of our capability to everyone in the international relocation space,” says Jim.
For business development, the second strategic tenet, Atlas International relies on a dedicated sales force, organized for multi-channel outreach, with an emphasis on consultative selling.
“Our sales approach is four-pronged,” says Jim. “We work directly with Atlas Agents as a provider for global moving services. Even if your client is not moving people internationally today, they may need international services later on. Having us in your toolkit gives you one more thing to help win new business.”
The sales effort also touches consumers, businesses, and relocation management companies (RMCs). In selling to businesses, Jim says his team targets Fortune 1000 companies.
For consumer sales, it relies heavily on the internet and a refreshed website (atlasintl.com). The site coheres with the look of other Atlas web properties and invites easy interaction for consumers. When the sales team gets a consumer lead, it turns to the Atlas Agent network.
The other two tenets of strategy are closely related. A scalable software solution for move management that wraps around the entire network is a priority. Jim says they have identified a solution — depending on what happens in the near term with tenet four.
“Our efforts in acquisition and joint ventures, particularly for serving the APAC region, will have an influence on how we implement the software solution.”
“Atlas International will be seen as the global international relocation solution. This means having the right service delivery, the right network, and the right partners.”
- Jim Gaw, President, Atlas World Group International
“We see more good things coming in the international arena for the entire AWG enterprise,” says Jim. “We’re working together for the benefit of all stakeholders — every associate in every Atlas subsidiary and agency.”