AmplifierAtlas Companies > Atlas Van Lines > Amplifier Evolving a Little Further: Online

Amplifier Evolving a Little Further: Online

10/28/2014 “This gives us the opportunity to bring corporate-level information into a real-time environment, which will benefit all segments of our business. It makes us more contemporary. You don’t have to wait for a printed piece; it’s already accessible to you, to your customers and to your employees.” 
Katie O’Niones, Editor, Marketing Specialist

Hot off the press in 1954, the magazine of Atlas World Group was composed of 12 pages of white paper, black typewriter font, and bits of hand written text filled in here or there.

As you hold volume 65 in your hands, it’s easy to see how far the Amplifier has come.  It has evolved into a professionally designed piece of Atlas artwork that tells the story of our family in vivid color.

Now in its 60th year as our corporate magazine, the Amplifier is evolving a little further. In this winter edition, the Amplifier makes its debut as an online publication.

Built as a microsite of the Atlas Van Lines website, the Amplifier has fully embraced its new role online. It resembles some of the most popular news outlets on the web. It allows Atlas to quickly and efficiently share stories about household moving, corporate relocation, logistics, and happenings in the Atlas community.

“Putting the Amplifier online is a content-driven marketing approach to improve our SEO,” says Ryan McConnell, Vice President of Corporate Marketing. “We want to get as much traffic as possible to our van line website to grow the SEO value of that environment.”

“We’re following best in class standards for journalism. For example, if you read USA Today, they have as much foothold in the internet environment as they do in the print environment. We’re doing the right thing,” Ryan says.

The most exciting thing about the online Amp is the dynamic functions that don’t exist in a printed magazine. Visitors can watch videos, use the search bar to find articles, sort articles by agent or brand name, and easily find articles on related topics. If a reader finds a story particularly interesting, with just a few clicks it can be shared across their social networks.

According to Ryan, “It is very Atlas-centric; it allows us to spotlight agents’ stories in a dynamic, real-time manner. If we get a good story, whether it’s a philanthropic effort, a great move experience, or recognition of an employee, PVO or crew member, it’s a story about today, not six months ago.”

For now, the Amplifier will continue to be printed twice a year and will feature new stories not previously seen online. This print edition specifically, a bit wider and a little lighter, earmarks the new age.



Familiar Themes & Pricing Reset

Ryan McConnell, Vice President, Strategic Planning, and Jeff Schimmel, Vice President, Transportation Services, are key strategists in the effort to optimize sales and profitability for Atlas® Van Lines. In early September, Joe Stackhouse joined the team as the new President & COO. more

Driving Change

Today, the Atlas cooperative is made up of over 400 independently-owned and -operated moving companies throughout North America. Members still commit to one another for the common good. At a time when the industry wrestles with unprecedented challenges, that commitment has never been more vital. more

LEAD: Atlas Answers the Call

The history of Atlas® is a story of leadership. In 1948, 33 independent moving companies formed the cooperative “Atlas Van-Lines, Inc.” and affirmed that “each member was to render service on his brother member’s loads of the character that he would expect on his own business.” more


Atlas Awarded for Giving Spirit

Giving back to local communities is a priority that resonates throughout the Atlas network. At headquarters, the Atlas United Way committee looks for engaging ways to keep the charitable spirit alive among the Atlas employees all year long. more

Atlas Agents Help Students Move Out for Hunger

Atlas Agents are taking their trucks and charitable acts to a higher level – of education, that is. Move For Hunger Director, Adam Lowy, and team, coordinated the first ever Move Out for Hunger food drive, in partnership with Doorsteps and Food Recovery Network. more

Moving Up and Moving Forward

John Lance, NMS Moving Systems, Inc. (2015), was handed a huge honor at the 99th Annual California Moving and Storage Association Convention in Rancho Mirage, Calif., physically and figuratively speaking. more


Atlas is a Friend in Corporate Relocation at SHRM

In fact, the overarching message for Atlas at the SHRM show was to ease customers’ minds about the relocation process. To demonstrate how Atlas PVO’s and pack/load team members are friends that customers can trust with their household belongings, two life-size cardboard cutouts of crew members stood in the booth for photo opportunities, while attendees were encouraged to share their selfies with the hashtag #MyFriendsAtAtlas. more

Sharing the Many Ways to go new places at SHRM

A group of representatives from multiple Atlas Agencies and Atlas HQ trekked to Las Vegas in late June to set up shop at the annual Convention and Expo of the Society for Human Resources Management (SHRM). In total, more than 630 exhibiting companies filled over 30 aisles with human resource solutions at the Las Vegas Convention Center, making it the largest expo SHRM has ever held. more

Alexander's Celebrates a Big Year in Nashville

In 2015, Alexander's Mobility Services (0217) celebrated 20 years of service in the Nashville area, and they did it in a big way. As the largest multi-location agent in the Atlas family, Alexander's moved their Tennessee operations into a new location on the northwest side of the city. more