The online news magazine of Atlas® World Group.
April 10, 2019

Mickey: The True Original Exhibition

  • Atlas Van Lines


Mickey_EventLogo.jpgAtlas® Van Lines is excited to announce that it served as the official mobility team for Disney’s Mickey: The True Original Exhibition, an interactive art exhibit celebrating Mickey Mouse’s 90th anniversary.
Disney’s Mickey: The True Original Exhibition was an immersive, pop-up art exhibition inspired by Mickey’s status as a ‘true original’ and his global impact on popular culture and art. From November 2018 through February 2019 in New York City, an array of artwork and memorabilia were displayed for the public to commemorate the beloved mouse and his transformation over the years.
The 16,000-square-foot interactive experience featured historic and modern work from celebrated and emerging contemporary artists. Before its grand opening in November, three artists, Kenny Scharf, Amanda Ross-Ho and Shique Smith, previewed their installations in three pop-up locations across the country. These modern pieces first debuted in Chicago, San Francisco, and Los Angeles, and paid homage to three pieces of Mickey Mouse merchandise – the Mickey Mouse watch, tee-shirt, and plush.
Two of Atlas Van Lines' specialized transportation group agents handled the haul for the traveling exhibit. Alexander’s Mobility Services (0207), located on the West Coast, handled a majority of the load as Disney’s storage properties and two out of the three teaser locations were in California. Collins Brothers Moving Corporation (0547) oversaw the hauls on the East Coast as the event ended in New York City.
“I truly appreciate our partners at Atlas Van Lines and Collins Brothers Moving Corporation for their help during the move,” said Don Hill, CEO of Alexander’s Mobility Services. “Having the support of these partners was the key to success for the transportation of these archives, artwork, and display equipment to the site on-time, and in pristine condition. Working with the Disney team in California and in New York was a pleasure."
Atlas Logistics® and Atlas® World Group International also played an integral role in the planning and orchestration surrounding the many facets needed to successfully complete such a unique and delicate haul. Atlas Logistics coordinated the trucks and equipment needed to safely move all of the pieces around the country; with shipments consisting of large Mickey sculptures, fine canvas paintings, and archived merchandise. Atlas International assisted with the international pieces that were imported to the United States from artists overseas.
“We moved two shipments, one from Yokohama, Japan and one from Madrid, Spain,” said Jim Gaw, President & COO of Atlas International. “Our agents overseas worked well with our team, as well as the folks at Disney, in an effort to coordinate pickup from the respective artists, packaging their creations and shipping the artworks to New York City.”
“We are excited to have the opportunity to be part of this historical celebration,” said Jack Griffin, Chairman & CEO of Atlas World Group. “Atlas Van Lines was proud to handle the logistics and hauling components, so the world can honor and celebrate this iconic character.”
To find out more about the exhibit and see additional pieces from the event, visit:
Follow @MickeyTrueOriginal on Instagram