Corporate Relocation Survey 2024


Knowledge of AI

Overall, respondents predominately agree in being knowledgeable to extremely knowledgeable of AI themselves (74%) as well as their companies (70%). When it comes to specific knowledge of AI applications within HR, again most respondents noted being knowledgeable to extremely knowledgeable (70%).
  • More specifically, when it comes to the knowledge of AI applications within relocation, though slightly less, again the majority noted being knowledgeable to extremely knowledgeable (61%). 
  • There was a difference in comfort with using AI within relocation, with medium (66%) and large (55%) companies predominately noting being knowledgeable to extremely knowledgeable, while small (52%) companies noted feeling somewhat knowledgeable to knowledgeable.


Implementing AI

When it comes to implementing AI technology into HR processes, most companies have done this (65%) while 23% have not yet but plan to in 2024. Only 13% of respondents have no plans to implement AI in the near future.

When asked what types of processes have been impacted by the use of AI, the top five most common across all company sizes include writing of email communication (42%), writing of training documents (34%), analyzing submitted applications and/or resumes (31%), writing of policy (30%), and budget setting or tracking (28%).
  • These vary slightly by company size with each company size having one top five process that varies for the total top-five across all respondents. Large companies included the creation of employee performance goals (26%), medium companies included reimbursement submission or validation (28%), and small companies included the generation of interview questions (19%) within their five most common processes.
  • When it comes to use of AI for specific relocation processes, calculating relocation payments (16%) and forecasting relocation projections (15%) were slightly more common for medium and large companies than for small ones.

Viewed Risks of AI

Overall, Americans do believe that AI is going to impact jobs in the future. According to a 2023 Gallup survey, 75% of American adults believe AI will decrease the number of jobs available within the U.S. Most respondents (85%) agree that AI will have a major impact on the workforce over the next five years. Along with this, most respondents (74%) feel positively about aspects of AI and agree or strongly agree that AI will create efficiencies in their relocation duties and processes.

Interestingly, respondents are split when asked on whether they worry that over the next five years AI could take their job. 46% agree with this worry, while 36% disagree and 18% fall in the middle of somewhat agree. Additional research shows that those who are likely to see more exposure to AI are less concerned about the impact of AI on them personally and mostly see the positive of AI helping more than hurting them in their careers (Pew Research Center). This will be a key trend to continue following in the next year as AI continues to evolve and be integrated into processes.

  • The comfort level and worry of losing a job to AI does vary by company size which could also be due to the ability to use and get comfortable with the technology. 
  • While half (50%) of medium companies agree to strongly agree with this worry, only 34% of small companies and 40% of large companies feel the same.



Click here to read the full 2024 Atlas® Corporate Relocation Survey

Click here to view full cross tables and charts