The online news magazine of Atlas® World Group.
April 22, 2015

Movers Make Epic Partners

  • Atlas Van Lines
  • Household Moving

Atlas Goes New Places with Move For Hunger

people surrounding canned food donations - move for hunger
Move For Hunger is tackling an epically large challenge to end hunger in North America. In the United States alone, 17 million children go to bed hungry every night. This is why for nearly three years, Atlas has chosen to be a socially responsible moving company and use moving services as a platform to fill food banks. Now in 2015, Atlas is proud to be the only van line that is an epic partner of Move For Hunger and invoke a growing commitment to the cause. 

“The epic partnership level was created to recognize our partners who have made a true commitment to serving communities through Move For Hunger,” said Adam Lowy, Founder & Executive Director of the nonprofit. “It signifies an attitude of giving that becomes part of the core of daily business processes.” 

Aside from the number one priority of fighting hunger in North America, Atlas Van Lines and its agency family are poised to receive new benefits from the partnership. These perks could help Atlas Agents build relationships with numerous real estate companies. 

“Realtors have been an important part of our strategy to get in front of consumers for the past three years. To date, we have tens of thousands of realtors working with us to refer socially responsible moving companies that will help their clients donate food when they move,” Adam commented.

Move For Hunger plans to fly the Atlas flag at five major real estate conferences, plus offer Atlas branded materials to real estate offices. The nonprofit has many other tricks up their sleeve to increase the benefits of the epic partnership.

Adam explained, “As our only epic van line partner, the Atlas brand will be present on our co-branded tent at real estate conferences and included in every welcome kit to each new real estate office we sign up. We’ll also work to find ways to collaborate on events with our real estate partners.”

It doesn’t stop there. Atlas will be well represented outside the world of realty. There are many traditional and digital marketing initiatives offered through the epic partnership. 

“Our collaboration will be featured in press, communicated in public speaking events, and afforded exclusive special event opportunities. Plus, Atlas Van Lines and its agents are given greater recognition on the Move For Hunger website,” said Adam.

If you’re not involved with Move For Hunger, now is the time to get in the game. To date, Atlas and its agents have donated over 400,000 pounds of food to local food banks. This epic partnership strengthens the alliance and will rocket both organizations to leadership roles in the moving and storage industry.