Atlas® is excited to announce the redesign of the Atlas® Van Lines website, www.atlasvanlines.com. This launch went live in January of this year and is part of Atlas’ Digital Transformation Initiative within the Strategic Roadmap. It is aimed to better serve our customers through continuous improvement and innovation to create a seamless, digital experience.
As a relocation partner, Atlas brings dependability with comprehensive corporate relocation services for traditional or small moves, along with proprietary tools and information. Atlas has been working hard to revamp our online presence to increase the functionality for both our administrators and transferees looking through this information. “Our main objective with the website redesign was to enhance the user experience through well-organized categories, simplified navigation, and easily accessible, frequently updated content,” said Lauren Crays, Director of Corporate Marketing.
You will notice increased visibility with the cleaner, more contemporary design that includes aesthetic enhancements to provide a more engaging user experience. Administrators can quickly find useful information and details about the relocation services and products that Atlas provides for the corporate sector. Transferees can also easily locate the tools and resources available for their move. It is also fully functional and readable on any mobile device.
“The site will be an avenue to feature our service offerings, demonstrate our passion for quality, and facilitate customer interaction with our team and agent network,” said Barry Schellenberg, President and COO of Atlas Van Lines. “We believe the new website will be a game changer for our company and will help reinforce Atlas’ position as a leader in the transportation and relocation industry.”
OTHER ENHANCEMENTS
- Streamlined user navigation with a more intuitive layout.
- Enhanced customer engagement through interactive and movable elements.
- Appropriate segmentation of each target audience through clear subheadings and sections.
- Modern website design that better aligns with the Atlas brand and increases reputation and awareness to our customer base.
- Clear support and contact information to connect with customer service and get answers to frequently asked questions.
