The online news magazine of Atlas® World Group.
April 24, 2020

Meet Barry Schellenberg: Atlas® Van Lines’ Newest President and COO

  • Atlas Van Lines
  • People
In February of this year, Atlas® announced the hiring of Barry Schellenberg as President & COO of Atlas Van Lines, Inc. Coming from Atlas® Van Lines Canada in Oakville, Ontario, Barry brings 5 years of experience in the domestic household goods, special products and international segments of the transportation industry. Since being appointed president of Atlas Van Lines Canada in 2015, he has expanded Atlas’ footprint in the industry and facilitated the development of new programs and initiatives to assist customers and Atlas Agents, alike.

Barry has more than 30 years of experience in operations, supply chain, strategic execution and logistics. Prior to joining Atlas, Schellenberg worked as vice president of Western Canada for Sameday Worldwide, a courier service offering express and cargo services. Schellenberg has also held multiple senior leadership roles with CE Franklin, DHL Express Canada and United Parcel Service (UPS) before joining the Atlas family.

Since his time with Atlas Canada, he has led the implementation of innovative new tools and programs to help Atlas reach its strategic goals. With a discipline for driving change, Schellenberg created a roadmap for revitalization that would better support the vision and ensure the organization’s ongoing success.

Under Barry’s leadership, Atlas Canada has invested in training for sales staff and agency representatives, which has drastically improved the conversion rate for incoming sales leads. As a passionate advocate for innovation, Schellenberg also led the conversion of Atlas Canada’s network over to the Windows-based business system (AtlasNet®) shared by other Atlas® World Group companies. In 2017, Schellenberg was on the forefront of the acquisition of Connect Logistics, a Canadian based company aimed to complement and expand Atlas’ service offerings.

In his new role, Schellenberg will be tasked with leading the Atlas Van Lines household goods division in the U.S., which includes transportation services, corporate marketing, revenue distribution, customer service, agency development, information technology and the Avail Move Management® subsidiary.

"Schellenberg is a proven leader in operational improvement and growth techniques,” said Jack Griffin, Chairman and CEO of Atlas World Group. “Having achieved meaningful and lasting impact in diversifying and growing our footprint in Canada, we are eager to have him at the helm of our largest subsidiary.”

“I’m extremely thankful for the last five years with Atlas Canada and the opportunity to lead its team and chart a path for meaningful growth in the region and industry,” said Schellenberg. “I look forward to continuing that momentum with Atlas Van Lines and helping to create a sustainable future for the van line.”