Atlas® is excited to announce the redesign of the Atlas® Van Lines website, www.atlasvanlines.com. This launch is part of Atlas’ Digital Transformation Initiative within the Strategic Roadmap to better serve its customers through continuous improvement and innovation to create a seamless, digital experience.
Atlas has been working hard to revamp their online presence to improve functionality and usability for an improved customer experience. “Our main objective with the website redesign was to enhance the user experience through well-organized categories, simplified navigation, and easily accessible, frequently updated content,” said Lauren Crays, Director of Corporate Marketing.
You’ll notice increased visibility with the cleaner, more contemporary design that includes aesthetic enhancements to provide a more engaging user experience. Customers can quickly find useful information and details about the services and products that Atlas provides. It’s also fully responsive with mobile devices, making it easy to navigate on a wide range of web browsers and portable devices.
“The site will be an avenue to feature our service offerings, demonstrate our passion for quality, and facilitate customer interaction with our team and agent network,” said Barry Schellenberg, President and COO of Atlas Van Lines. “We believe the new website will be a game changer for our company and will help reinforce Atlas’ position as a leader in the transportation and relocation industry.”
Other enhancements include:
- Streamlined user navigation with a more intuitive wireframe.
- Enhanced customer engagement through interactive and movable elements, such as a slider for content in the Moving Services section.
- Appropriate segmentation of each target audience through clear subheadings and sections.
- Increased customer conversion and quality lead generation through a clear execution of calls to action (Get a Quote Now button).
- Modern website design that better aligns with the Atlas brand and increases reputation and awareness to our customer base.
Keep an eye out for the exciting new design to come!