AmplifierLogistics > The Power of Threes

The Power of Threes


Atlas Logistics is committed to developing people to better collaborate on solutions for a client's supply chain. From left: Ben Johnson, Manager, National Accounts, Matt Van der Linde, Vice President, Business Development, and Megan Rinearson, Manager, Logistics Services.
Atlas Logistics is committed to developing people to better collaborate on solutions for a client's supply chain. From left: Ben Johnson, Manager, National Accounts, Matt Van der Linde, Vice President, Business Development, and Megan Rinearson, Manager, Logistics Services.

You might say the Atlas Logistics® strategy is working with the power of threes. It brings strengths in freight brokerage, project management, and specialized transportation. And it bolsters them with a focus on three areas.

Advancing Technology.

Technology is a competitive prerequisite for sustainable growth, and advances are ongoing at Atlas Logistics.

  • The operating system for brokerage has a new load board interface—providing more shipment visibility with carriers and freight providers.

  • A macro-point interface now enables tracking of Atlas loads via the driver’s mobile device.

  • An upgraded system for estimating STG shipments provides answers automatically; agents input data and quickly see costs.

  • An outmoded operating platform at Titan® Global Distribution Systems, the project management arm of Atlas Logistics, will soon be replaced with a system that cuts redundant data-entry and makes it easier for clients, as well as vendors, to do business.

Building Talent.

“As the business continues to grow, having people who can nurture that growth becomes more important,” says Matt Van der Linde, Vice President, Business Development. “We continue to train the Atlas Logistics sales people to sell all brokerage and Titan service offerings. And we’re getting more Atlas Agents involved in logistics and with Titan business.”

“Cross-training is helping us become more responsive to customers,” says Phil Wahl, Senior Vice President & General Manager, Atlas Logistics. “Ideally, any employee can have the ability to broker loads, get involved in final mile solutions, and provide supply chain answers. We’re developing people so they can flex and add value to our service.”

The pool for new talent goes beyond the Atlas organization; people outside can bring a perspective that is especially valuable. Nor is it limited to those who will relocate.

“The right employee can work remotely,” says Phil. “We have the technology to make it look like they are sitting in our office.” 

Diversifying the Business Mix.

The third strategic move, to grow and diversify the business mix, is yielding results as well.

“We’ve added close to 50 new clients this year, and we’ve seen total top line revenue grow by over 28 percent,” says Matt.

To get ratios into better balance, some of the vertical markets are being leveled out. For example, an increased focus on additional vertical markets complements core markets in hospitality and containerized household goods.

“Diversification is a good thing, even if some segments are growing relatively less than before,” says Matt. “It’s a sign of good health. It sets the stage for sustainable growth. Sustainability is key.”  

“We’ve seen steady, aggressive growth since the company launched in 2012. We’re aiming for that growth to continue with our emphasis on technology, talent, and diversification.”

Phil Wahl Senior Vice President & General Manager Atlas Logistics


Familiar Themes & Pricing Reset

Ryan McConnell, Vice President, Strategic Planning, and Jeff Schimmel, Vice President, Transportation Services, are key strategists in the effort to optimize sales and profitability for Atlas® Van Lines. In early September, Joe Stackhouse joined the team as the new President & COO. more

Driving Change

Today, the Atlas cooperative is made up of over 400 independently-owned and -operated moving companies throughout North America. Members still commit to one another for the common good. At a time when the industry wrestles with unprecedented challenges, that commitment has never been more vital. more

Agents Lend a Helping Truck

Atlas® Van Lines Agents think ‘the bigger the better’ when it comes to spreading awareness about food insecurity. In partnership with Move For Hunger,™ a nonprofit that encourages donating food instead of moving it, our moving and storage companies are sharing the message from the largest billboards they could find – their moving trucks. more


Atlas Awarded for Giving Spirit

Giving back to local communities is a priority that resonates throughout the Atlas network. At headquarters, the Atlas United Way committee looks for engaging ways to keep the charitable spirit alive among the Atlas employees all year long. more

Atlas Agents Help Students Move Out for Hunger

Atlas Agents are taking their trucks and charitable acts to a higher level – of education, that is. Move For Hunger Director, Adam Lowy, and team, coordinated the first ever Move Out for Hunger food drive, in partnership with Doorsteps and Food Recovery Network. more

Moving Up and Moving Forward

John Lance, NMS Moving Systems, Inc. (2015), was handed a huge honor at the 99th Annual California Moving and Storage Association Convention in Rancho Mirage, Calif., physically and figuratively speaking. more


Atlas is a Friend in Corporate Relocation at SHRM

In fact, the overarching message for Atlas at the SHRM show was to ease customers’ minds about the relocation process. To demonstrate how Atlas PVO’s and pack/load team members are friends that customers can trust with their household belongings, two life-size cardboard cutouts of crew members stood in the booth for photo opportunities, while attendees were encouraged to share their selfies with the hashtag #MyFriendsAtAtlas. more

Sharing the Many Ways to go new places at SHRM

A group of representatives from multiple Atlas Agencies and Atlas HQ trekked to Las Vegas in late June to set up shop at the annual Convention and Expo of the Society for Human Resources Management (SHRM). In total, more than 630 exhibiting companies filled over 30 aisles with human resource solutions at the Las Vegas Convention Center, making it the largest expo SHRM has ever held. more

Alexander's Celebrates a Big Year in Nashville

In 2015, Alexander's Mobility Services (0217) celebrated 20 years of service in the Nashville area, and they did it in a big way. As the largest multi-location agent in the Atlas family, Alexander's moved their Tennessee operations into a new location on the northwest side of the city. more