Pursuing the Vision
Atlas Logistics Brand and Website a “Go.”
In the U.S. alone, the third-party logistics industry (3PL) generates annual revenues
exceeding $170 billion. And it is growing at about five percent a year. (Statista.com)
Atlas Logistics is beginning a new strategic direction with a major step to grow its share of the global logistics market. Following last year’s reorganization under a single brand, the company is taking its message to the market with an expanded web presence at AtlasLogistics.com.
“We see an opportunity to grow in the logistics market without having to invest in additional equipment,” says Phil Wahl, Vice President and General Manager. “We’re providing a service, and we’re investing in people and systems.”
AtlasLogistics.com launched in October with a unique value proposition. It is a full-service logistics company that provides both fleet and third-party services with a high degree of experience and personal service. It’s all backed by the strength of Atlas World Group.
“Having both a fleet and a growing 3PL network puts us in a unique position to market ourselves,” says Phil. “We’re finding our assets often get us in the door. When needed, we can supplement our capabilities with other providers. This flexibility and personal service gives us a competitive advantage in the market place.”
Keeping it Simple
While Atlas promises to help people “Go New Places®,” Atlas Logistics streamlines the idea with “Go.”
“Go conveys an immediacy of action, our readiness to answer a customer right now,” says Phil Wahl. “Responsiveness is an important characteristic of our brand. We also want customers to understand we can get them a solid plan of action quickly.”
“Not only do we offer immediate, single-point access to logistics resources and networks, our people are experts in the various market segments we serve. When a customer contacts us, we’ll connect them with a member of our team who has the know-how and can get the right answers. We can provide a solution for practically any scenario.”
Atlas Logistics managers bring complementary teams to provide a single brand that offers a complete range of logistics services. From left: Robert Hannegan, Vice President & General Manager (Titan) Phil Wahl, Vice President & General Manager, Atlas Logistics; David Coulter, Vice President (STG Sales).