AmplifierLogistics > Full Shipment Visibility and More Control of the Process

Full Shipment Visibility and More Control of the Process

10/25/2019 Atlas-Logistics_Header.png
Among its many services, Atlas Logistics® serves two distinct shipment needs of the agent family:

  • ‚ÄčFor Specialized Transportation Group (STG), Logistics locates tonnage for agent trucks and drivers
  • For Household Goods (HHG), the task is to find the best carriers for containerized moves

In both cases, Atlas Logistics® utilizes systems that provide agents with direct access to shipment opportunities and status updates, with complete visibility of shipment details and performance. “The result is more control of the process,” says Phil Wahl, Senior Vice President and General Manager, Atlas Logistics. “The whole flow of the shipment is managed in one place,” he says.

STG
For STG, Atlas® IT developed a module in AtlasNet® so agents can see hauling opportunities firsthand, online. “Now, when agents are looking for tonnage for their trucks, it’s a one-step process. Before it was three to four steps, including phone calls or emails to us,” says Derek Snyder, Manager, Truck Load Services. Phil adds that “agents can pluck a shipment right out of the system, make it theirs, and keep in direct contact with the whole shipment.”

Tom Brouder, Fleet Planning Manager of Specialty Moving Services, Inc. (1811), says “the system makes it possible for me to do my job with a dispatcher, because it takes care of 75% of what a dispatcher does.” Tom goes on to say that “we use the system for 100% of interstate shipments.”

“We’re always looking for ways to give our agents a competitive advantage in the market. Complete access to available traffic is a huge advantage,” says Phil. AtlasNet lets agents plan their trucks without having to call or email Atlas. It’s much more fluid for the agent, allowing quicker response and planning. “All of our large haulers on the STG side of the business are using the system,” says Phil.

Containerized HHG
On the Household Goods (HHG) side, Atlas provides access to the Mercury Gate TMS portal from DLS, a division of RR Donnelley. Used primarily for HHG containerized shipments, “access to Mercury Gate is part of the Atlas small shipment solution,” says Phil.

Megan Rinearson, Manager, Logistics LTL Services, explains that “when an agent uses the portal to offer a containerized HHG move, they get a price back from seven to nine LTL carriers.” The agent sees the responses directly, and can make their own choice based on price, transit time, reliability, or any other variables. Terri Palmer-Burton, Vice President of National Accounts for Palmer Moving & Storage (1641) confirms that “The ease of quoting, varied LTL carrier, and transit options provide a great opportunity to offer service solutions to
customers with challenging schedules. The portal is a value-added service differentiator for our agent family.”

Updates about HHG shipments come directly from the LTL to the agent, increasing the timeliness of response to Atlas customers. “It’s more time an agent can spend with a customer, and less to tracking down the details of a shipment,” adds Megan. Nita Pennington, Dispatch Manager at Ace Relocation Systems, Inc. of Austin and San Antonio, TX (0066) adds “I can track my shipments, and I don’t have to bother someone for a status. ‘Poof,’ it’s right at my fingertips.”

The reporting feature of Mercury Gate is robust, allowing clear explanations of the performance quality of competing carriers. Atlas Agents can pull their own reports, based on criteria they choose.
 
     
  For STG, Development Was a Combined Agent and HQ Effort  
   “The vision had to be a group effort,” says Tom of Specialty Moving (1811), when referring to the AtlasNet® module for STG. “Our role was to tell the IT teams what we needed,” he adds. The IT team on this project was headed by Ryan Parmenter, Director IT Development. “Ryan’s team had to have the vision to program it,” says Tom. Atlas® Agents and IT members discussed the system frequently, and improved it significantly since early 2017. Phil says, “What at first seemed unattainable came together one step at a time. Then, we got there!” Phil, Megan and Derek all three noted simultaneously that “The system will continue to evolve.”   
     

Featured

Moving in Sync

“Relocation is like a dance,” says Jack Griffin, Atlas® World Group Chairman & CEO. “When partners are in step with one another they can create a seamless move experience for the customer.”

...read more

LEAD: Atlas Answers the Call

The history of Atlas® is a story of leadership. In 1948, 33 independent moving companies formed the cooperative “Atlas Van-Lines, Inc.” and affirmed that “each member was to render service on his brother member’s loads of the character that he would expect on his own business.”

...read more

Driving Change

Today, the Atlas cooperative is made up of over 400 independently-owned and -operated moving companies throughout North America. Members still commit to one another for the common good. At a time when the industry wrestles with unprecedented challenges, that commitment has never been more vital.

...read more

People

Hampton Roads Moving and Storage Moves Wreaths Across America

Hampton Roads Moving and Storage (1083) is proud to sponsor Wreaths Across America, an organization whose mission is to Remember our fallen U.S. veterans, Honor those who serve, and Teach children the value of freedom.

...read more

Slater Transfer and Storage Voted Best of Las Vegas

Slater Transfer and Storage was voted Best Moving Service for 2020, taking Silver Place in Las Vegas’ “Best of Las Vegas 2020” contest. While Slater clearly offered award-winning service to their customers last year, they also diligently continued their community outreach efforts.

...read more

Next Destination: Retirement

After a collective 58 years at Atlas®, two teammates take their exit.

...read more

Events

BRAVO Celebration 2021

Boosting Recognition of Atlas Van Operators is set for September 22-24, 2021!

...read more

Atlas World Group 74th Annual Convention

Save the date for the 2021 AWG Convention in San Antonio, TX!

...read more

Fifty Years of Forum Memories

Atlas Agent Bob Shetler, Chairman and CEO of Shetler Moving & Storage (1830), holds an impressive distinction. He is the only person in the world who has attended every Atlas Forum — all 50 of them.  The Amplifier caught up with Bob by phone a few weeks before the Forum, and he shared his memories — some a little fuzzy, but most as clear as crystal.

...read more