AmplifierLogistics > Diversification + Technology: Atlas Logistics® Growth

Diversification + Technology: Atlas Logistics® Growth

4/24/2020 AtlasLogistics_ThreeEggs.png
Consistent Agent Network Leads to a Diversity of Services.
Atlas Logistics® and the agent family have built a wide-reaching network of logistics services from coast to coast. “The biggest advantage for Atlas Logistics is the Atlas® Agent network of warehouses. It’s a national network that lets us sell the same services consistently. We can take shipments anywhere across the network, and deliver them out on a local basis,” says Phil Wahl, President & COO, Atlas Logistics.

Working with Atlas Agents and other brokered partners, Atlas Logistics has expanded its services on the B2B side into several offerings, including finalmile, truckload, LTL, freight brokerage and project management. Likewise, the company operates in many verticals, including retail, restaurant, hospitality and healthcare. It’s a diversification plan that not only ensures the steady growth of Atlas Logistics, but also drives revenue to the Atlas Agents.

Growth Through Acquisition: TopHAT Logistical Solutions Joins the Atlas Family
In a deal announced on February 19, 2020, Atlas Logistics acquired TopHAT Logistical Solutions. The purchase adds a full-service final-mile home delivery network with expanded, specialized services for transportation and warehousing in the retail sector. The business is immediately complementary to the Atlas Logistics service portfolio.

“It’s diversification through acquisition that lets us add service offerings that better position us for the future,” explains Matt Van der Linde, Vice President of Business Development, Atlas Logistics. “We’re already working opportunities with agents. The timing is perfect,” says Matt. Phil adds that “Final-mile home delivery is a huge industry with a lot of upside potential. We don’t yet know how big the industry can be. The TopHat acquisition prepares us to take advantage of the market growth.
"The greatest opportunity right now for Atlas® Agents is warehousing for consolidation or cross-dock services.”
Phil Wahl
President & COO Atlas Logistics®
“We continue to look for the right companies that fit well in the Atlas environment, with the right services that will help us grow and improve margins,” says Phil. He adds, “We are always looking for good fits to expand our carrier base and are developing our talent every day.”

Every Growth Initiative Involves Technology
Every decision about business growth and diversification includes the technology component. While diversification is our key to steady top-line growth, our bottom line depends on efficient technology.

Atlas Logistics maintains a load board for agents to locate tonnage for their trucks (an AtlasNet® application). And, Logistics finds the best carriers for agent household goods containerized shipments using the Mercury Gate TMS portal. Both of these technical capabilities are key to new efficiencies, having long replaced the emails and phone calls of the past. They are vital parts of the Atlas Logistics product.

But, the latest great news about Atlas Logistics technology is that TEAM (Titan Electronic Account Management) is fully implemented across the entire company. TEAM was initially created for Titan Global Distribution™, a project management arm of Atlas Logistics for transportation, warehousing and final mile. Now the TEAM portal is open to all in Atlas Logistics, allowing every player in a complex project to see all moving parts and other players. The portal is the information and management hub for an entire project.

TEAM will be used especially for roll-outs and warehousing and distribution projects where brokered services are involved. It gives all of Atlas Logistics, including Atlas Agent participants, a common platform to manage their part in the project.

For more information about Atlas Logistics, please contact Phil Wahl at, or Matt Van der Linde at


Looking Ahead

The global pandemic has impacted both Atlas® and the moving industry in unprecedented ways this year, but as Atlas® World Group Chairman and CEO Jack Griffin puts it, “Sitting around and waiting for the storm to pass isn’t something we do, because it isn’t who we are.” more

Vision 2025: The Atlas® Journey

Atlas® World Group’s first five-year plan, launched in 2015 and known as Vision 2018, was the most comprehensive strategic initiative in the history of the van line. more

Drive On: Technology Keeps Atlas® Agents Ahead of the Curve

“Transportation is a high volume and low margin business,” comments Jack Griffin, Chairman & CEO, Atlas® World Group. “The second you come to terms with that, you realize the only way you’re going to be successful and serve customers with quality is to be the most efficient you can be. Technology is first and foremost in accomplishing that.” more


Meet Barry Schellenberg: Atlas® Van Lines’ Newest President and COO

In February of this year, Atlas® announced the hiring of Barry Schellenberg as President & COO of Atlas Van Lines, Inc. more

New Hires and Promotions

New hires and promotions from April 2019 - April 2020. more

Exceeding Expectations Since 1944

On May 16, 2019, Merchants Moving & Storage, Inc. (1401) held an open house to celebrate their 75th business anniversary in Boise, Idaho. more


Fifty Years of Forum Memories

Atlas Agent Bob Shetler, Chairman and CEO of Shetler Moving & Storage (1830), holds an impressive distinction. He is the only person in the world who has attended every Atlas Forum — all 50 of them.  The Amplifier caught up with Bob by phone a few weeks before the Forum, and he shared his memories — some a little fuzzy, but most as clear as crystal. more

50th Annual Atlas Corporate Relocation Survey 50 Years in the Making

Over the past 50 years, Atlas® has monitored relocation policy and practice via our annual Corporate Relocation Survey to better understand how demographic, geopolitical and economic shifts affect the industry year to year. more

BRAVO Week Recap: You Drive Us.

The last full week of September (26-30), Atlas and its network of agencies celebrated BRAVO (Boosting Recognition of Atlas Van Operators) Week, an appreciation event for all the PVO's hard work and dedication throughout the year. more