AmplifierHousehold Moving > Stronger & Better than Ever

Stronger & Better than Ever

11/1/2017
Over the last three years, Atlas® Van Lines Canada has been methodically rebuilding after a big loss of share in the public sector. The strategy for rebuilding has gained momentum in 2017 with new revenue from organic and acquired growth — as well as new efficiency throughout the organization. 

“Vision 2020 is the strategic roadmap for growth, keeping all of us on the same page to achieve our goals,” says Barry Schellenberg, President.

Atlas sales professionals company-wide have undergone advanced training to become “order makers.” They are working more closely with RMCs to demonstrate greater value in their transportation spend. At the same time, a concerted effort to reach decision-makers on lump-sum programs is opening avenues to corporate accounts through these private client transferees. On the consumer side, the sales team is exercising more disciplined management of sales leads.

All told, results are positive. Corporate market share has risen two percent over the last 12 months and was up six percent year-over-year in August. Conversions of consumer leads are up 10 percent over 2016 and up 50 percent over 2015 — helping to notch a slight share increase in a shrinking industry segment.

Agent Conversion and New Acquisition 

The conversion of Mackie Moving Systems (8450) last December has meant additional revenue from the mover’s eight agency locations. 

“Mackie represents an industry shift,” says Barry. “Other agents are looking into an opportunity with the Atlas network. We’re active in discussions.”   

In June, the strategic purchase of Connect Logistics brought more to the Atlas plate — diversified capabilities and new revenue streams. 

“The acquisition of Connect came with a network of good suppliers,” says Barry. “It positions Atlas to enter new markets. Our agents can sell into the network or become a supplier for pad-wrapped and final mile services. There are wins on every side of the equation.”

IT Transition and Transformation

Atlas Canada achieved all of the above largely, with one arm tied behind its back; that is, in the context of an outdated technology platform. That is changing now, as a transition to AtlasNet® is starting to run on all cylinders.

“The old AS400 platform was not flexible and necessitated redundant work,” says Barry. “We can now offer a more robust presentation to customers and more readily adapt to their expectations. The flexibility of the dot-net system means new efficiency, sales growth, and better profitability. We welcome the transition.”  

Featured

Moving in Sync

“Relocation is like a dance,” says Jack Griffin, Atlas® World Group Chairman & CEO. “When partners are in step with one another they can create a seamless move experience for the customer.”

...read more

LEAD: Atlas Answers the Call

The history of Atlas® is a story of leadership. In 1948, 33 independent moving companies formed the cooperative “Atlas Van-Lines, Inc.” and affirmed that “each member was to render service on his brother member’s loads of the character that he would expect on his own business.”

...read more

Driving Change

Today, the Atlas cooperative is made up of over 400 independently-owned and -operated moving companies throughout North America. Members still commit to one another for the common good. At a time when the industry wrestles with unprecedented challenges, that commitment has never been more vital.

...read more

People

Hampton Roads Moving and Storage Moves Wreaths Across America

Hampton Roads Moving and Storage (1083) is proud to sponsor Wreaths Across America, an organization whose mission is to Remember our fallen U.S. veterans, Honor those who serve, and Teach children the value of freedom.

...read more

Slater Transfer and Storage Voted Best of Las Vegas

Slater Transfer and Storage was voted Best Moving Service for 2020, taking Silver Place in Las Vegas’ “Best of Las Vegas 2020” contest. While Slater clearly offered award-winning service to their customers last year, they also diligently continued their community outreach efforts.

...read more

Next Destination: Retirement

After a collective 58 years at Atlas®, two teammates take their exit.

...read more

Events

BRAVO Celebration 2021

Boosting Recognition of Atlas Van Operators is set for September 22-24, 2021!

...read more

Atlas World Group 74th Annual Convention

Save the date for the 2021 AWG Convention in San Antonio, TX!

...read more

Fifty Years of Forum Memories

Atlas Agent Bob Shetler, Chairman and CEO of Shetler Moving & Storage (1830), holds an impressive distinction. He is the only person in the world who has attended every Atlas Forum — all 50 of them.  The Amplifier caught up with Bob by phone a few weeks before the Forum, and he shared his memories — some a little fuzzy, but most as clear as crystal.

...read more