AmplifierHousehold Moving > Stronger & Better than Ever

Stronger & Better than Ever

11/1/2017
Over the last three years, Atlas® Van Lines Canada has been methodically rebuilding after a big loss of share in the public sector. The strategy for rebuilding has gained momentum in 2017 with new revenue from organic and acquired growth — as well as new efficiency throughout the organization. 

“Vision 2020 is the strategic roadmap for growth, keeping all of us on the same page to achieve our goals,” says Barry Schellenberg, President.

Atlas sales professionals company-wide have undergone advanced training to become “order makers.” They are working more closely with RMCs to demonstrate greater value in their transportation spend. At the same time, a concerted effort to reach decision-makers on lump-sum programs is opening avenues to corporate accounts through these private client transferees. On the consumer side, the sales team is exercising more disciplined management of sales leads.

All told, results are positive. Corporate market share has risen two percent over the last 12 months and was up six percent year-over-year in August. Conversions of consumer leads are up 10 percent over 2016 and up 50 percent over 2015 — helping to notch a slight share increase in a shrinking industry segment.

Agent Conversion and New Acquisition 

The conversion of Mackie Moving Systems (8450) last December has meant additional revenue from the mover’s eight agency locations. 

“Mackie represents an industry shift,” says Barry. “Other agents are looking into an opportunity with the Atlas network. We’re active in discussions.”   

In June, the strategic purchase of Connect Logistics brought more to the Atlas plate — diversified capabilities and new revenue streams. 

“The acquisition of Connect came with a network of good suppliers,” says Barry. “It positions Atlas to enter new markets. Our agents can sell into the network or become a supplier for pad-wrapped and final mile services. There are wins on every side of the equation.”

IT Transition and Transformation

Atlas Canada achieved all of the above largely, with one arm tied behind its back; that is, in the context of an outdated technology platform. That is changing now, as a transition to AtlasNet® is starting to run on all cylinders.

“The old AS400 platform was not flexible and necessitated redundant work,” says Barry. “We can now offer a more robust presentation to customers and more readily adapt to their expectations. The flexibility of the dot-net system means new efficiency, sales growth, and better profitability. We welcome the transition.”  

Featured

Familiar Themes & Pricing Reset

Ryan McConnell, Vice President, Strategic Planning, and Jeff Schimmel, Vice President, Transportation Services, are key strategists in the effort to optimize sales and profitability for Atlas® Van Lines. In early September, Joe Stackhouse joined the team as the new President & COO.

...read more

Driving Change

Today, the Atlas cooperative is made up of over 400 independently-owned and -operated moving companies throughout North America. Members still commit to one another for the common good. At a time when the industry wrestles with unprecedented challenges, that commitment has never been more vital.

...read more

Agents Lend a Helping Truck

Atlas® Van Lines Agents think ‘the bigger the better’ when it comes to spreading awareness about food insecurity. In partnership with Move For Hunger,™ a nonprofit that encourages donating food instead of moving it, our moving and storage companies are sharing the message from the largest billboards they could find – their moving trucks.

...read more

People

Atlas Awarded for Giving Spirit

Giving back to local communities is a priority that resonates throughout the Atlas network. At headquarters, the Atlas United Way committee looks for engaging ways to keep the charitable spirit alive among the Atlas employees all year long.

...read more

Atlas Agents Help Students Move Out for Hunger

Atlas Agents are taking their trucks and charitable acts to a higher level – of education, that is. Move For Hunger Director, Adam Lowy, and team, coordinated the first ever Move Out for Hunger food drive, in partnership with Doorsteps and Food Recovery Network.

...read more

Moving Up and Moving Forward

John Lance, NMS Moving Systems, Inc. (2015), was handed a huge honor at the 99th Annual California Moving and Storage Association Convention in Rancho Mirage, Calif., physically and figuratively speaking.

...read more

Events

Atlas is a Friend in Corporate Relocation at SHRM

In fact, the overarching message for Atlas at the SHRM show was to ease customers’ minds about the relocation process. To demonstrate how Atlas PVO’s and pack/load team members are friends that customers can trust with their household belongings, two life-size cardboard cutouts of crew members stood in the booth for photo opportunities, while attendees were encouraged to share their selfies with the hashtag #MyFriendsAtAtlas.

...read more

Sharing the Many Ways to go new places at SHRM

A group of representatives from multiple Atlas Agencies and Atlas HQ trekked to Las Vegas in late June to set up shop at the annual Convention and Expo of the Society for Human Resources Management (SHRM). In total, more than 630 exhibiting companies filled over 30 aisles with human resource solutions at the Las Vegas Convention Center, making it the largest expo SHRM has ever held.

...read more

Alexander's Celebrates a Big Year in Nashville

In 2015, Alexander's Mobility Services (0217) celebrated 20 years of service in the Nashville area, and they did it in a big way. As the largest multi-location agent in the Atlas family, Alexander's moved their Tennessee operations into a new location on the northwest side of the city.

...read more