AmplifierHousehold Moving > Local Real Estate Agents Putting Atlas Agents on Speed Dial

Local Real Estate Agents Putting Atlas Agents on Speed Dial


Real Estate Referral Program Screenshot

“According to the U.S. Census Bureau, more than 40 million people move each year,” says Gary Bialowas, Senior Vice President, Ace Relocation Systems, Inc. (0096). “A large portion use the services of Real Estate Agents. They are an almost unlimited pool for referrals, which tend to close at a very high rate.” Like Gary, a growing number of Atlas sales and marketing professionals see great potential in this segment of the market. And they are successfully cultivating relationships that produce a steady stream of referrals and moves.

Earlier this year, Atlas Marketing consulted several of these Agents to learn how they develop such opportunities in their markets. Their ideas form the basis for a new program of marketing support. Now on the Atlas Loop™, it gives every Atlas Agent access to best practices, tips, and tools for growing their business in the real estate niche.

Farming vs. Hunting
Atlas Agents agree that a great way to cultivate long-term success as a salesperson it is to take time to "farm" relationships that produce results over time, from central locations where there are many opportunities. This practice is a great effort to add to “hunting“ for a move, which does produce results, but involves contacting individual home sellers directly and one at a time. For farming, it takes a steady, deliberate and patient effort to build trust over time. But the rewards are many.

“Anyone involved in the sale or purchase of their own residence has to move,” says Gary. “The relocation is a natural extension of the home sale process. So why not partner with someone who can enable you to win this business from many home sellers at one time?”

Atlas Agent: Find it on the Loop

The Atlas Real Estate Marketing Program contains best practices, tips, and a toolkit for cultivating referrals from real estate professionals. Components include:

• "No Need to be Alarmed" Furniture Video: A new communications piece in the toolkit: a short, lighthearted message for introducing Atlas Agent services to Real Estate Agents.

• Best Practices: Nine practical and proven methods for building relationships that generate referrals.

For example: Crafting A Promotional Offer
Real estate professionals look for reasons to refer you, and added value for their customers is a welcome incentive. Having an offer (such as a free starter kit for packing or an extra month of storage) can provide a boost to your initial efforts. You decide what will work in your market.

• Toolkit: A digest of 17 collateral pieces to choose from for your own promotional mix.


Familiar Themes & Pricing Reset

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Driving Change

Today, the Atlas cooperative is made up of over 400 independently-owned and -operated moving companies throughout North America. Members still commit to one another for the common good. At a time when the industry wrestles with unprecedented challenges, that commitment has never been more vital. more

Agents Lend a Helping Truck

Atlas® Van Lines Agents think ‘the bigger the better’ when it comes to spreading awareness about food insecurity. In partnership with Move For Hunger,™ a nonprofit that encourages donating food instead of moving it, our moving and storage companies are sharing the message from the largest billboards they could find – their moving trucks. more


Atlas Awarded for Giving Spirit

Giving back to local communities is a priority that resonates throughout the Atlas network. At headquarters, the Atlas United Way committee looks for engaging ways to keep the charitable spirit alive among the Atlas employees all year long. more

Atlas Agents Help Students Move Out for Hunger

Atlas Agents are taking their trucks and charitable acts to a higher level – of education, that is. Move For Hunger Director, Adam Lowy, and team, coordinated the first ever Move Out for Hunger food drive, in partnership with Doorsteps and Food Recovery Network. more

Moving Up and Moving Forward

John Lance, NMS Moving Systems, Inc. (2015), was handed a huge honor at the 99th Annual California Moving and Storage Association Convention in Rancho Mirage, Calif., physically and figuratively speaking. more


Atlas is a Friend in Corporate Relocation at SHRM

In fact, the overarching message for Atlas at the SHRM show was to ease customers’ minds about the relocation process. To demonstrate how Atlas PVO’s and pack/load team members are friends that customers can trust with their household belongings, two life-size cardboard cutouts of crew members stood in the booth for photo opportunities, while attendees were encouraged to share their selfies with the hashtag #MyFriendsAtAtlas. more

Sharing the Many Ways to go new places at SHRM

A group of representatives from multiple Atlas Agencies and Atlas HQ trekked to Las Vegas in late June to set up shop at the annual Convention and Expo of the Society for Human Resources Management (SHRM). In total, more than 630 exhibiting companies filled over 30 aisles with human resource solutions at the Las Vegas Convention Center, making it the largest expo SHRM has ever held. more

Alexander's Celebrates a Big Year in Nashville

In 2015, Alexander's Mobility Services (0217) celebrated 20 years of service in the Nashville area, and they did it in a big way. As the largest multi-location agent in the Atlas family, Alexander's moved their Tennessee operations into a new location on the northwest side of the city. more