AmplifierAtlas Companies > Atlas Van Lines > Familiar Themes & Pricing Reset

Familiar Themes & Pricing Reset

11/1/2017

Familiar-Themes-Pricing-Reset-Header.png

Ryan McConnell
, Vice President, Strategic Planning, and Jeff Schimmel, Vice President, Transportation Services, are key strategists in the effort to optimize sales and profitability for Atlas® Van Lines. In early September, Joe Stackhouse joined the team as the new President & COO.

Readers of this magazine, and anyone who follows the moving industry, will recognize familiar themes in the business of household goods transportation:  stretched capacity, rising costs, and ever-more- demanding regulation.

“Over the recent years, our industry has been impossibly stretched,” says Ryan. “We’ve gone to the wall to meet market expectations while the costs of doing business have soared.”

As a result, the strategy team has introduced Tariff ATVL1000TR. It went into effect in May for non-contract business; it will take effect for contract business as early as May 2018.

“For most of my career I worked in the cable industry,” says Joe. “That industry has never shied away from raising rates. So I understand cost increases, the push-back they get in the marketplace, and the need for communication.”

Joe says the van lines and cable industries have similarities — dispatching trucks and providing service to people in their homes. And, like the cable industry, Atlas wants to make sure its people — van operators, agents, and employees — have the opportunity to make a good living.

Previous tariff models were designed to factor in changes in the cost of doing business. But they fell far short of reflecting actual cost increases for wages, insurance, corrugated cardboard, regulatory compliance, and third-party transit. The overall increase with the new pricing reset amounts to about ten percent across the board; more for lower weight classes, less for higher weights.

“A lot of thought has gone into our new pricing so it supports the professional service clients expect,” says Jeff. “We want to protect that capability for them on traditional household goods moves as well as on smaller, containerized shipments.”

Answering a Demographic Shift

The moving industry is undergoing a profound shift toward smaller shipments, reflecting the preferences of a younger demographic.  

“While smaller shipments are certainly within our capabilities for Atlas quality service, they often require transit with common carriers,” says Jeff.  “Our new containerization service provides a basis for determining fair rates when common carriers are needed.”

The announcement of new pricing for contract business comes on the heels of a summer that saw industry capacity inundated. It was made worse by the fact that two van lines folded their tents. The new pricing aims to counter this trend by supporting reinvestment in the fundaments of people and equipment.

“This is not just an Atlas problem—it affects every moving company,” says Ryan. “Those who fail to realize it are living on borrowed time.”

Fueling New Business

Besides pricing and capacity issues, the strategy team has brought advances in lead generation and regulatory compliance. A new search engine marketing (SEM) program is reinforcing sales with online advertising. Heightened education and training efforts support the goal of 100 percent compliance with the FMCSA December 18 deadline for electronic logging devices (ELDs).

                                                                                                                                                                                                                      
“We have shown that the trucking industry has the capacity for smaller shipments of household goods. No matter who’s behind the wheel, the origin and destination service is Atlas.”

Jeff Schimmel Vice President, Transportation Services
                                                                                                                                                                                                                      

“Our team is excited about the strategic path Atlas is on,” says Ryan. “We look forward to good things with the leadership as we work together to realize the promise Vision 2020 has for our future.”

Featured

Agents Lend a Helping Truck

Atlas® Van Lines Agents think ‘the bigger the better’ when it comes to spreading awareness about food insecurity. In partnership with Move For Hunger,™ a nonprofit that encourages donating food instead of moving it, our moving and storage companies are sharing the message from the largest billboards they could find – their moving trucks.

...read more

New Magic from AtlasNet.

What if you could walk through your customer’s home from the other side of the world? Or see every text message thread from your customer throughout the move? Or get immediate feedback for improving service on a move while it is taking place? You Can.

...read more

What if every customer thought of you as “part of their family”?

Each month, thousands of families go new places® with the help of Atlas® Agents. And each month, expressions of gratitude pour into Atlas via post-move surveys. It’s no wonder the comments often read like fan mail. People go hundreds, even thousands of miles, to get to a new home, a new community, a new job. Throughout their journeys, Atlas Agents provide service that is reliable and reassuring.

...read more

People

Dave Coulter, STG Veteran, Retires

Dedicated Atlas Van Lines veteran, David Coulter, Vice President of STG Sales, announced his retirement after 36 years with the company.

...read more

2016 Atlas Agent Award Winners

Checkout which Atlas Agents are this year's Quality Milton M. Hill Award winners, the President's Club 2015-16 Platinum winners, and the Sustainable Agent 2015-16 winners.

...read more

Atlas leader Honored for Igniting Momentum

In late September, southwest Indiana celebrated a year of major milestones and recognized six individuals for their commitment to regional business at the Annual Meeting and Dinner held by the Southwest Indiana Chamber. One of the individuals honored was Atlas® Chairman & CEO Glen Dunkerson, who was named the 2016 Richard A. Schlottman Business Person of the Year.

...read more

Events

Atlas is a Friend in Corporate Relocation at SHRM

In fact, the overarching message for Atlas at the SHRM show was to ease customers’ minds about the relocation process. To demonstrate how Atlas PVO’s and pack/load team members are friends that customers can trust with their household belongings, two life-size cardboard cutouts of crew members stood in the booth for photo opportunities, while attendees were encouraged to share their selfies with the hashtag #MyFriendsAtAtlas.

...read more

Sharing the Many Ways to go new places at SHRM

A group of representatives from multiple Atlas Agencies and Atlas HQ trekked to Las Vegas in late June to set up shop at the annual Convention and Expo of the Society for Human Resources Management (SHRM). In total, more than 630 exhibiting companies filled over 30 aisles with human resource solutions at the Las Vegas Convention Center, making it the largest expo SHRM has ever held.

...read more

Alexander's Celebrates a Big Year in Nashville

In 2015, Alexander's Mobility Services (0217) celebrated 20 years of service in the Nashville area, and they did it in a big way. As the largest multi-location agent in the Atlas family, Alexander's moved their Tennessee operations into a new location on the northwest side of the city.

...read more