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January 17, 2022

ATLAS® VAN LINES LAUNCHES NEW WEBSITE TO BETTER SERVE CUSTOMERS, PART OF DIGITAL TRANSFORMATION INITIATIVE

  • Press Release
EVANSVILLE, IND. (January 17, 2022) - Atlas® Van Lines, one of the nation’s leading moving companies, is excited to announce the redesign of the Atlas website, www.atlasvanlines.com. The launch represents a meaningful component of Atlas’ digital transformation initiative, a key pillar of the company’s strategic roadmap and part of Atlas’ vision to elevate its presence and enhance engagement with the private client customer. The focus in revitalizing the website is to better serve Atlas customers through user-friendly tools, education, and innovation to create a seamless digital experience.

Website visitors will experience a cleaner, more contemporary design that includes aesthetic enhancements to provide a more engaging user experience. The website is also fully responsive with mobile devices, making it easy to navigate on a wide range of web browsers and portable devices.

“Atlas has been diligent in our focus to revamp the online presence to improve functionality and usability for an improved customer experience,” said Mary Beth Johnson, Vice President of Corporate Marketing. “Our main objective with the website redesign was to enhance the user experience through well-organized categories, simplified navigation, and easily accessible, frequently updated content.”

Additional enhancements to the Atlas Van Lines website include:
  • Intuitive, streamlined user navigation.
  • Enhanced customer engagement through interactive and movable elements, such as a slider for content in the Moving Services section.
  • Appropriate segmentation of each target audience through clear subheadings and sections.
  • Increased customer conversion and quality lead generation through a clear execution of calls to action (Get a Quote Now button).
  • Modern website design that better aligns with the Atlas brand and increases reputation and awareness to our customer base.
“We believe the new website helps reinforce Atlas’ position as an industry leader and gives the opportunity to share our service offerings, demonstrate our passion for quality, and facilitate customer interaction,” said Barry Schellenberg, President and COO of Atlas Van Lines. “We are thrilled at the outcome and excited to see how our team and agent network utilizes the updated capabilities.”

For more information and to view the new Atlas website, visit www.atlasvanlines.com
 
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About Atlas® Van Lines
Atlas® Van Lines, a national moving company, is the largest subsidiary of Atlas® World Group, an Evansville, Ind.-based company. Atlas World Group companies employ nearly 800 people throughout North America. Over 400 Atlas interstate moving agents in the United States and Canada specialize in corporate relocation, household moving services and in the specialized transportation of high-value items such as electronics, fine art, store fixtures, and furniture. For more information, visit www.atlasvanlines.com.


 

Media Contacts:
Madison Farr
Atlas Van Lines, Inc.
877.737.9418, ext. 2078
madfarr@atlasworldgroup.com


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