King of the Road Survey

TUNES

When I'm on the road and have the radio on, most likely I am listening via (SYSTEM):

(358 respondents - Exceeds 100% due to multiple responses)
  • 57% Smartphone
  • 40% FM/AM Station
  • 38% Satellite Radio
  • 9% iPod/MP3 Player
  • 3% Other (Pandora, CD, iTunes, etc.)

When I'm on the road and have the radio on, most likely I'm listening to (STYLE):

(358 respondents - Exceeds 100% due to multiple responses)
  • 40% Talk/News/Sports Radio
  • 39% Country
  • 39% Rock and Roll
  • 31% Classic 60s, 70s & 80s
  • 22% R&B/Rap/Hip-Hop
  • 15% Podcasts
  • 11% Audiobooks
  • 10% Pop/Top 40
  • 10% Christian
  • 8% Jazz/Blues
  • 7% National Public Radio
  • 10% Other (Classical, Metal, Spanish, Comedy, Folk, Techno, Zydeco, etc.)
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