Evansville, Ind. (May 10, 2012) — Atlas Van Lines, one of the nation's leading moving, storage and logistics companies, today announces its new brand identity: Go New Places™. The campaign opens by telling customers and prospects, "You've got it in you to go new places. So do we. We go there every day." Whether it's just a small change in how an organization does things, or it's actually moving things to new places on the globe, Atlas knows that every customer wants greater efficiency in their move.
"We help people go there every day — helping them move to virtually any place in the world more easily, more securely, and more efficiently," says Jack Griffin, president and COO of Atlas World Group.
With more than 60 years in the business, the company has grown through continuous technological advancement and network expansion around the world. "We know our service often involves literally moving people or products to new places on the map," says Griffin, "but we also know that advancements in information technology and systems excellence are the services our customers look to us for every day. We're fortunate to be among the best in the world at moving and creating systems efficiency. We wanted to let our customers know that Atlas sees its business as helping people 'go new places.' "
The "Go New Places ™" direction was born out of collaboration with Atlas employees, agents and the company's longtime advertising agency Daniel Burton Dean. Campaign elements include a video that expresses what it means to customers to go to new "places on the map, in the mind, in the heart...or all three." Most important, the campaign is built on the belief that customers can genuinely find ways to advance their business systems and improve their moving experience when they work with Atlas.
"As a leading van line in the industry, we believe that when a customer works with Atlas they will find new ways to build their business," says Jack Griffin, president and COO of Atlas World Group. "Atlas' first priority has always been to help customers conduct their business better. Now, we're just doing an even better job letting our customers know that our business is about a great deal more than just going from point A to point B."
About Atlas Van Lines
Atlas Van Lines, a national moving company, is the largest subsidiary of Atlas World Group, an Evansville, Ind.-based company. Atlas World Group companies employ nearly 700 people throughout North America. Nearly 500 Atlas interstate moving agents in the United States and Canada specialize in corporate relocation, household moving services and in the specialized transportation of high-value items such as electronics, fine art, store fixtures and furniture. For more information, visit www.atlasvanlines.com.