Atlas van operators' technology usage increases drastically

Annual survey rates van operator preferences from fast food to truck stops


September 8, 2006

Media Contacts:
Sara DeWitt, Atlas Van Lines, 800.638.9797, ext. 2951 dewitts@atlasworldgroup.com
Kristen Fuhs, Hetrick Communications


EVANSVILLE, Ind. — Van operators drastically increased their use of technology this year, according to the 2006 "King of the Road" Atlas Van Lines van operator survey.

Laptop computer usage made the most significant jump - with 47 percent of Atlas van operators using one on the road. In 2005, only 20 percent of van operators used laptop computers.

"These hard working and dedicated individuals spend most of the year transporting goods across the country," said Greg Hoover, Atlas senior vice president and chief marketing officer. "It's great that technological advances have made it much easier for them to stay connected with their families and current on the news."

Nearly all van operators reported that they carry a cell phone - 99 percent - and 34 percent of van operators stay connected via e-mail or the Internet.

Technology has helped van operators on the entertainment front as well, as satellite radio has experienced substantial growth over the past two years. Forty-three percent of van operators responded that they are most likely to listen to satellite radio when the radio is on - a 13 percent jump from 2005. In 2004, only seven percent of respondents were most likely to listen to satellite radio.

Atlas Van Lines — the nation's second largest van line — announces the results of its annual survey each September during ROAD Day, an Atlas celebration that thanks its van operators. Of its 3,400 van operators, 81 percent will log more than 50,000 miles on the road transporting Atlas' corporate and residential customers' possessions and business materials. This year those possessions included such tricky cargo as a hull piece from the RMS Titanic, the world's largest clothes iron collection and Lucy the T-Rex dinosaur.

Other highlights from the survey, which asks van operators to weigh in on everything from antacids to truck stop chains, include:

  • Interstate 70 in Colorado/Utah was voted the most scenic highway stretch in the U.S.
  • SUBWAY® Restaurants increased its popularity as the favorite fast food restaurant, beating second-place Wendy's by 11 percent
  • Tractors made by Kenworth were voted the best by van operators for the fifth consecutive year
  • Shell Rotella, used by 47 percent of van operators, is the most popular brand of motor oil

For complete survey results, visit www.atlasworldgroup.com/survey.

Atlas Van Lines is the largest subsidiary of Atlas World Group, an Evansville, Ind.-based company that posted record revenues of $949 million in 2005. Atlas World Group companies employ more than 700 people throughout North America. More than 600 Atlas agents in the United States and Canada specialize in corporate employee relocation and in the transportation of high-value items such as electronics, fine art and new fixtures and furniture. Visit www.atlasworldgroup.com for more information on the company and Atlas agents.

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