Atlas to expand marketing, communications efforts

Consistency to further develop brand, paint broader portrait of services


February 7, 2005

Media Contacts:
Kristen Burnett, Atlas Van Lines, 800.638.9797 kriburn@atlasworldgroup.com
Paul Whitmore, Hetrick Communications


EVANSVILLE, Ind. — Atlas World Group is relying on a 10-year company veteran to help develop further consistency in its already recognizable brand image and serve as a liaison between the two key divisions of the transportation leader.

Download hi-rez ZIP file of Ryan McConnell

Atlas has promoted Ryan McConnell to Director, Sales Development; he previously served as the Director of Sales Support for Atlas' Specialized Transportation Group. McConnell's move will link the sales and marketing sides of Atlas' Specialized Transportation Group (STG) and Relocation Services Group (RSG).

"As we have continued to strengthen and develop our brand strategies over the past two years, a critical component of that has been a unified message," said Greg Hoover, Atlas' Senior Vice President and Chief Marketing Officer. "Ryan's work on the STG side of the business will help us further our consistency in promoting one message about Atlas and all of our product lines."

McConnell is an Evansville native, and earned his B.A. in sociology from Western Kentucky University in Bowling Green, KY, in 1994. He is married and is the proud father of a son and a daughter. McConnell actively participates in the Trade Show Exhibitors Association (TSEA), the Exhibit Designers and Producers Association (EDPA), and the American Association of Museums (AAM).

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Atlas Van Lines is the largest subsidiary of Atlas World Group, an Evansville, Indiana-based company that posted record revenues of more than $600 million in 2004. Atlas employs more than 700 employees throughout North America. More than 600 Atlas agents in the United States and Canada specialize in corporate employee relocation and in the transportation of high-value items such as electronics, fine art, and new fixtures and furniture. Visit www.atlasworldgroup.com for more information on the company and Atlas agents.

 

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