EVANSVILLE, Ind. — Atlas Van Lines is investing more than $1 million in new technology to outfit its fleet of trailers with tracking devices — a strategy that will give the company a competitive advantage in the moving market.
Starting this fall, more than 1,000 Atlas trailers will be fitted with QUALCOMM's untethered trailer asset management solution, allowing Atlas to pinpoint the location of each of its trailers at any time and giving customers near real-time information about the location of their belongings. By 2005, Atlas will install up to 4,000 tracking systems on trailers nationwide.
Previously, moving and shipping companies used global positioning systems to track the location of semi tractors and trailers. Now, Atlas is moving to an advanced trailer-tracking solution to provide better information to its customers and to improve its own internal equipment utilization capabilities. Atlas is the first van line to adopt the QUALCOMM technology.
"If you've ever moved or shipped anything of value, you've probably wondered at one time or another about the location of your belongings," said James A. Stamm, Atlas president and chief operating officer. "With QUALCOMM's new system, we can definitively answer that question for our customers, whether their belongings are in Topeka or Peoria."
Atlas plans to make online tracking capabilities available to its customers once the QUALCOMM systems are in place. Customers will be able to use the Internet to track their possessions.
"This technology will be the industry standard and we're excited to be the first van line to adopt its widespread use," said Glen Dunkerson, senior vice president and general manager of the Atlas Specialized Transportation Group. "Companies like ours need to know where equipment is. With more information, companies can better track and use equipment, cover shipments and handle customer requests more efficiently."
Since 1989, QUALCOMM has provided a tethered tracking system to more than 35,000 trailers within the NAFTA region, providing trailer ID, drop-and-hook notification, location, status and information when connected to a specially equipped tractor. The untethered system being adopted by Atlas offers those same features plus a variety of other options, including door and cargo sensors, geofencing, over-the-air update capabilities and visibility of assets and loads whether or not a trailer is connected to a tractor.
"QUALCOMM is pleased to be working with Atlas Van Lines on the deployment of this solution to its moving fleet," said Chris Wolfe, president of QUALCOMM Wireless Business Solutions. "This technology enables Atlas to track its vehicles accurately, while also closely monitoring the valuable goods within the trailer to ensure its security. Atlas' customers will directly benefit from this service."
Headquartered in Evansville, Ind., Atlas is a $550 million company with more than 700 employees throughout North America. More than 600 Atlas agents in the United States and Canada specialize in corporate employee relocation and in the carrier transport of high-value items such as electronics, fine art, new fixtures and furniture. Visit www.atlasworldgroup.com for more information.
QUALCOMM is the industry's global leader in providing high-value wireless data solutions with Network Management Centers that process more than 9 million transactions each day and has shipped more than 511,000 QUALCOMM mobile systems to businesses in more than 39 countries on four continents. QUALCOMM Incorporated (www.qualcomm.com) is a leader in developing and delivering innovative digital wireless communications products and services based on the company's CDMA digital technology. Headquartered in San Diego, CA, QUALCOMM is included in the S&P 500 Index and is a 2003 FORTUNE 500® company traded on The Nasdaq Stock Market® under the ticker symbol QCOM.
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