Road Day '99: An Oasis of Relaxation Following Atlas Van Lines' Busiest Summer Ever


September 29, 1999


EVANSVILLE, (Ind.) - Drivers for Atlas Van Lines had just wrapped up their busiest summer moving season ever when they came by for the ROAD Day celebration at Atlas world headquarters in Evansville. They were tired. They were stressed. Their necks and backs were really hurting - but not for long.

On ROAD (Recognizing Our Atlas Drivers) Day, Tuesday, September 21, Atlas drivers across the country were invited to make a stop at a nearby Atlas agency (240 of Atlas' 400 U.S. Agents held ROAD Day celebrations this year) to be honored in any number of ways. Agent celebrations have ranged from bacon and egg breakfasts, to picnic-style lunches, to lobster dinners. This year at Atlas headquarters in Evansville, there was more than a meal waiting for drivers. Those who stopped in enjoyed a massage in a spa-like atmosphere - complete with tropical plants, relaxing scents and soothing music.

For 12 years now, Atlas agents across the country have been honoring their drivers on ROAD Day with an appreciation event that includes food, socializing, and something nice to take home. At its world headquarters, Atlas celebrated ROAD Day this year with the theme, "Relax, You've Earned It." Drivers who stopped by enjoyed a meal and a corporate massage (a neck and upper body massage conducted in an upright massage chair while fully clothed) in a virtual "oasis of relaxation." And according to Atlas president and COO Jim Stamm, they earned every bit of it and more.

"The busy season for the household goods relocation industry runs from May through August - and this summer was the busiest in our history," Stamm, pointed out. "These drivers work very hard - especially during the heavy moving season. Their work is physical, but it's also mentally stressful because drivers are always on deadline, and they're providing quality customer service. By this time of the year, they've really earned a little relaxation." (Collectively, Atlas agents loaded a total volume of 312 million pounds of household goods this year between June 1 and August 31. That's an all-time record for the company.)

In addition to the ROAD Day festivities in Evansville and at other Atlas agencies across the nation, each of Atlas' nearly 3,000 interstate drivers received a custom-made Atlas portfolio to honor their efforts on behalf of Atlas Van Lines.

Headquartered in Evansville, Atlas Van Lines is a major transporter of household goods and special products through some 600 agents across the U.S. and Canada, and more than 800 worldwide. Atlas is the nation's fourth-largest van line, and ranks as third-largest carrier of household goods.

 

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