Van Line Honors Drivers with Eighth Annual Road Day

September 25, 1995

Evansville, (Ind.)--Since life on the road can seem like a thankless job at times, Atlas Van Lines agents across the U.S. and Canada recently said "thank you" to their drivers in some unique ways.

With drivers scattered from coast to coast, organizing an event to recognize individual efforts is a special challenge. ROAD Day, or "Recognizing Our Atlas Drivers," met that challenge by giving drivers the opportunity to take part in a variety of activities at the Atlas agent nearest them on ROAD Day, Sept. 12.

Drivers were treated to everything from doughnuts, cake, pizza, and barbecue; to a hot southern breakfast of hog-jaws, chitlins, scrambled eggs, bacon, toast, pancakes and grits. Some agents offered free truck washes and free labor for loading and unloading. One Atlas agent even offered drivers "funny" money, which could be used all week as free coupons for the weight scale--a $5 to $10 value.

Since professional drivers are often the primary contact between a van line and the customer, van lines count on their drivers to make a good impression with the customer.

According to Atlas Van Lines president, Mike Shaffer, "Atlas knows that the success of the van line all comes down to the hard work and dedication of its drivers. This day is a tangible way to show appreciation for the hard work and professionalism of our drivers from coast to coast."

The Sept. 12 event marks the eighth year in a row that Atlas has said "thanks" to its drivers with organized activities recognizing their efforts. Since 1988, Atlas drivers have been honored by the annual celebration with all kinds of good food and various gifts of appreciation.

With its world headquarters in Evansville, Indiana, Atlas Van Lines is a transporter of household goods and special products through some 600 agents across the U.S. and Canada, and nearly 1,000 worldwide.