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Oct 28, 2014

Spanish-Language Site Serves Growing U.S. Hispanic Population



Atlas Van Lines continues to go global with the introduction of a Spanish version of their website. Atlas en Español is a site designed to reach a growing Hispanic population in the United States. It provides a platform for conducting business and connects users to bilingual Atlas agents who can help them.

“The Hispanic community is the fastest growing demographic segment in this country, with the number of Spanish speakers up 233 percent since 1980,” says Jack Griffin, President & COO of Atlas Van Lines. “If we are to position Atlas as a supplier to the Hispanic community, our online tools must be available in Spanish.”

Atlas en Español features fully translated web pages that explain Atlas service areas, including corporate relocation, international moving, government and military moves, and storage. Upon landing at the site, visitors are prompted to get a free quote and receive a list of bilingual agents in their area.

As a subdirectory of the Atlas Van Lines site (www.atlasvanlines.com/espanol), Atlas en Español gains visibility among search engines due to keywords appearing on both English and Spanish pages of the website.

By the end of 2015, Hispanics will have purchasing power of $1.5 trillion annually. By 2020, an estimated 43 million people in the U.S. will speak Spanish.

“The mosaic of this country is changing,” says Jack. “This is a burgeoning, evolving marketplace and Atlas is ready to help everyone go new places.”

Can your agency help Spanish-speaking customers? Let us know and we’ll add you to our network of bilingual agents. Email laufall@atlasworldgroup.com

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