You might say visitors to the Atlas booth at the SHRM Expo (Las Vegas Convention Center June 26-28) underwent a transformation. Amid special-effects imagery and an array of promotional tactics, they discovered how Atlas uses tools of the digital age to "transform your move." And while they were learning about Atlas, the Atlas sales team was learning from them.
"Many companies are re-evaluating their current relocation structure and policies," says Director of Corporate Accounts Brooke LeBlanc, Paxton Van Lines (1614). "They want to know what Atlas sees taking place in the market and learn about the different services we offer."
"It seems like more and more companies are going toward the lump sum approach in their relo policies," says National Account Executive Joshua Flatt, Alexander's Mobility Services (207).
Joshua and Brooke agree that visitors to the Atlas booth showed a high level of interest. "SHRM provided quality time with HR professionals who truly need a household goods moving partner," says Joshua.
"The SHRM show is a great place to meet people," says Relocation Consultant Andrew Bridges, EDC Moving Systems (2601). "I met over 100 potential prospects for a national account. I also got the opportunity to see how other sales people sell and learn from my peers."
All agree, their colleagues should put SHRM on their agendas.
"Attending SHRM is a good way to evaluate competitors' marketing strategies – and get in front of a large amount of prospective clients to illustrate what Atlas has to offer," says Brooke.
"I think the industry is constantly changing," says Joshua. "SHRM is on the front edge each year of that change. So why not attend and stay at the forefront of your profession?"
|A few lucky attendees took home door prizes: Fandango gift cards, a Wii, an iPod touch, and an iPad 2. |
"The Atlas exhibit was very nicely done and those staffing it were friendly and informative... I was thrilled to win the iPad. I think the Atlas employees were as excited as I was!"
— Grand prize winner Tammy Robinson, Director of Compensation & Benefits, ST. JOHN
The Atlas booth awaits an onrush of visitors before the start of the SHRM Expo in Las Vegas. With fantastic imagery and graphics, the message conveyed how Atlas employs technology to "transform your move."
From left: Wade Bute - Ace World Wide (711); Rocky Conklin - Advance Relocation Systems (59); Andrew Bridges - EDC Moving Systems (2601); Greg Livingston - ABC Moving and Storage (20); Chet Grisso - Alexander's Mobility Services (216); Dave Wissel - Wissel Reed (1242); Mathieu Belanger - AMJ Campbell (8815); Dan Henry - Paxton Van Lines (1610)
From left: Kerri Hart, Atlas HQ; Joshua Flatt, Alexander's Mobility Services (207); Brooke LeBlanc, Paxton Van Lines (1614); Tammy Robinson, ST. JOHN; Kurt Nelson, Daniel's Moving & Storage (1380); Bob Dicke, Ace Worldwide (16); Ryan McConnell, Atlas HQ.