Supporting Professionalism

Nov 05, 2008

An important moving industry group has codified a measure of professionalism that will soon bring a valuable yardstick for consumers.

At its annual convention in April, the American Moving and Storage Association (AMSA), a non-profit trade association representing movers across the U.S., announced plans to introduce a ProMoverSM designation. The new credential identifies moving companies who conform to specific criteria for professionalism and to whom consumers can look with confidence.

"At Atlas, professionalism has been fundamental to our business for sixty years," says Senior Director of Sales Development Ryan McConnell. "Professionalism is a distinguishing trait of our agents and operators, and of all who represent the Atlas brand. We welcome this industry initiative."


As a condition of the ProMover designation, AMSA screens applicants for state and federal convictions and to verify compliance with laws governing incorporation. Applicants must sign a pledge to abide by the AMSA Code of Ethics and applicable laws. The association reviews applicants annually to ensure each maintains the program's high standards. Those who do not are expelled from AMSA membership and their ProMover designation is revoked.

"Atlas has applied for the ProMover designation for our entire van line, meaning that every one of our member agents will earn the credential as well," says Ryan.

When the program takes effect on January 1, 2009, those who have applied and received the designation will have the right to display the logo on their websites and in advertising and marketing materials. Consumers will have access to a comprehensive list of ProMover professionals at the AMSA website: In addition, a toll-free number and a dedicated e-mail address will give the public a means to report complaints, such as perceived abuses by rogue movers.

At Atlas, a dedicated page on the corporate intranet will track what AMSA is doing with the program and provide updates to inform the individual efforts of Atlas agents.

"The ProMover program is designed to bring the entire industry into tighter standards to better meet the needs of consumers," says Ryan. "We believe this will help all of us who are committed to the future. We know that the strength of our industry depends on the well-being of those we serve."




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