Atlas International Winning with Value

Aug 10, 2011

As every good marketer knows, long-term success depends on the strength of the value proposition. Which is why Atlas International has introduced a new relocation program, with a complement of services to add value from pricing through final delivery.

"We are innovating to win customers," says Vice President of Business Development Jim Gaw. "We've bundled our services in a way that gives people the value they seek, all throughout the relocation process."

For starters, single-factor pricing gives customers a simplified means to determine their cost. Single-factor pricing is all-inclusive door-to-door, covering every aspect of service – packing and loading at origin, transportation and handling, and unloading, unpacking, and debris removal at destination.

"Before, estimated pricing took longer and, as the name suggests, the final number was subject to change," says Jim. "Now, customers can calculate the price simply and accurately, using a table for weight, origin and destination. This provides ease in budgeting and auditing for high volume accounts."

Total Transparency

The new relocation program also provides user privileges for the Atlas International operating system. Agents enjoy complete read-only access to shipment information. This includes official documents and notes appended throughout the move. "Agents get total visibility into our operations, so they can stay attuned to their customer and the details of service," says Jim. "They find this both empowering and reassuring."

Jim also says the system is simple and flexible to be compatible with every user's expectations. "Virtually anyone can be up to speed in a matter of minutes."

Unmatched Service Delivery

As a concept for total service, the new relocation program, focuses on accounts with high expectations. To ensure their satisfaction, Atlas International has dedicated an experienced team, led by Director of Key Accounts, Mark Abadir. Mark works closely with Laura Hatton, Director of Operations, to fine tune the service model when opportunities arise.

"Although it is brand new to the market, our relocation program is already gaining ground," says Jim. "In January, a large energy services contractor signed on. I anticipate more wins as we continue to get in front of prospects and tell our story."

The Atlas International Value Proposition

Atlas International provides best in class relocation services, ISO and RIM certified quality, user-friendly technology, and knowledgeable and tenured employees to create high levels of customer satisfaction and long-term relationships with our agents, clients and supply chain partners.

The New Relocation Program Advantages

  • Atlas Brand Recognition: The strength of a household name working for you.
  • Global Resources: Worldwide network provides you seamless service and unmatched support.
  • International Expertise: Innovative, flexible, tailored relocations keep your transferees happy and productive.
  • Purchasing Power: Volume pricing lowers our costs and saves you money.
  • Cost Control: Line-by-line reviews for each shipment and continuous monitoring of provider performance ensure you of excellent value.
  • ISO and RIM Quality: Customer-centric approach informs continuous improvement.
  • Long-term Success: Dedicated staff embraces your culture and direction.



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