In 2005 Atlas will generate more than $900 million in revenue.
These numbers include an estimated 27 percent share of the domestic corporate
relocation market. Atlas serves more than 80 percent of Fortune 500
firms and more than 2,900 national accounts in the U.S.and Canada.
In the not too distant past, people who study the dynamics of the transportation and
logistics industries saw Atlas as one among several names jockeying in a domestic market
dominated by a few larger players.
As recently as 1995, Atlas Van Lines was the fifth-largest domestic transporter of household goods.
Today, the Picture is Quite Different.
Atlas now stands as a recognized force in the relocation arena, a provider of considerable
presence known for diverse capabilities.
"According to industry statistics, Atlas Van Lines ranks as the third largest van line overall and the
second largest carrier of household goods," says Jim Stamm, Atlas President and COO.
With more than 800 agents and affiliates worldwide, Atlas World Group companies
realized $869 million in revenue in 2004, including more than 139,000 U.S. shipment
transactions. And this year the company is on track to exceed $900 million in revenue. This
represents a doubling of the Atlas World Group annual revenue from operations of just ten years
ago. "We can be proud of our growth," says Jim. "Not only does it speak to the success we
have met in the market, it validates our commitment to service excellence and testifies to our shared
vision for worldwide leadership...a leadership we have aptly demonstrated in the domestic niche
for corporate relocation."
In 2003, Atlas Van Lines provided transportation for 27.1 percent of all domestic corporate
moves, an impressive share of this important market segment. Atlas serves more than 80 percent of
Fortune 500 firms and more than 2,700 national accounts in the United States. Atlas Canada
extends services to another 200-plus national accounts and boasts market share numbers
approaching fifty percent in several categories.
Chief Technology Officer, Atlas World Group, pitches in during
"Dress-down Day," an Atlas fundraiser to benefit the United Way.Through a dedication
to service, Atlas and its employees actively support their communities and those in need.
Communicating a Strategic Vision
The recent banner years for Atlas are no surprise to those who have helped craft the
company's growth strategies. In 2002, the company reintroduced itself to the market with
a more broadly positioned brand representing services for global relocation, logistics and travel.
"All along we have been responding to the needs of our clients with the addition of
products and services that answer their requests," says Sr. Vice President & Chief Marketing Officer
"Our expansion of the Atlas brand was a logical step to bring the perception of
Atlas World Group into alignment with the reality of who we had become."
What Atlas had become was a highly diverse family of companies dedicated to
the transportation of people, products and lifestyles—and sharing core values of integrity,
quality and solutions.
"Sometimes, the best thing you can do for your customers is to remind them of all you
can do," says Greg. "For us, that simply became a matter of effectively communicating that
Atlas comprises a complete range of relocation, transportation and management services.
We represent a true, single-source solution."
Quality: Linchpin of Success
"It's no accident that 'quality' holds the center place among our core values," says Chairman
and CEO Mike Shaffer.
"It is the engine that drives continuous improvements in service
and, we believe, our most essential tool for competitive advantage."
The Atlas quality ethic is unlike any other in the transportation industry. The Atlas Board of Directors, which sets policies and procedures
at the highest level of the organization, is composed of Atlas agents to ensure that the
company answers the "real world" needs of those it serves.
"Agent ownership is fundamental to our business," says Mike. "Atlas agents themselves
set the priorities. They are the people who are responsible to the customer—and responsive
to the customer."
The fruits of quality are evident in solid growth. But several other measures substantiate
just how deeply quality runs throughout the Atlas organization.
Again this year, Atlas has earned the Quest for Quality Award sponsored by Logistics
Management magazine. And, according to its own stringent internal criteria, Atlas this year
recognizes 46 agents with the annual Milt Hill Quality Award—the most to earn this ultimate
distinction, tying with 2003.
Marian Weilert Sauvey,
Sr. Vice President, General Counsel & Secretary, is seen here on
the putting green. Marian and Bill Travelstead,Vice President, Operations (STG), served
as co-chairs of the United Way charitable event at Atlas.
Atlas continuously assesses ways to improve quality. "This year we became the first domestic
van line to implement labor screening for all permanent new-hire laborers and rider-helpers,"
says Mike. "This policy gives our customers one more assurance of quality."
What's more, the company has added a technology standard to its quarterly
measurements of agent quality.
"This new standard helps ensure our agents are taking advantage of the very best tools for
enabling superior customer service," says Mike.
With so much evidence of success, one might be tempted to think that Atlas entrepreneurs
and employees have little time for anything but generating income. But numbers do not tell the
whole story of what Atlas really is.
"At its core, Atlas is a company dedicated to serving others with integrity, quality and
solutions," says Jim Stamm. "This dedication also takes the form of being responsive not only
to our customers, but to the special needs of others in our communities." For examples, Jim
points to the recent outpouring across the Atlas family to aid storm victims on the Gulf Coast; the Swim Across America event in New York that raised over a million dollars this
summer for cancer research and treatment; the Habitat House that Atlas
employees built last year; Atlas Headquarters successful United Way campaigns; and to the
ongoing support of the military being carried out in a number of ways by employees.
"I've heard it said that you make a living by what you get, but you make a life by what you
give," says Jim. "I am proud to say Atlas—as a company and as individuals—practices good
citizenship. I believe that makes us successful in the best sense of the word."