"We're certainly nearing an incredible financial milestone. But Atlas' success is no mystery. With the support and hard work of our agency
family, we've maintained the highest quality standards and have become the leader in safety and technology as the business environment has evolved.
It really goes back to our motto: Integrity, Quality, Solutions," says
Mike Shaffer, Chairman and Chief Executive Officer, Atlas World Group.
If you listen, you may hear cheers all around the Atlas network. When Atlas World Group completed final accounting for 2005 the results were nothing
short of striking: the second straight year of record revenues, totaling $949 million, an increase of 10.2 percent over 2004.
"With the support of our agency family we've grown our business while keeping
a focus on service excellence for our customers," says Mike
The lion's share of the 2005 increase came through the company's flagship subsidiary, Atlas Van Lines. It generated revenues of
$754 million, or 9.3 percent more than it achieved in 2004. Today, Atlas is the industry's second largest van line and,
according to 2005 survey data of the American Moving & Storage Association, responsible for one of every four domestic national account moves.
Leveraging the Brand
The company's expanding brand recognition and commitment to quality have earned Atlas the revenue growth. In 2003, Atlas introduced a
broadened brand identity to reposition the company as a diversified provider of transportation services with a commitment to integrity, quality and
solutions. An advertising campaign featuring a Labrador Retriever puppy illustrated the Atlas commitment to service for every
member of the family, "even the puppy."
"The puppy is an appropriate image for
our company's warm and friendly brand character," says President and COO
"It is also a clutter-cutter in an
industry where communications messages often depict trucks or hardware. Our
decision to focus on the more personal aspects of customer service has been well received in the marketplace."
"The success of our repositioning is
supported by significant growth in our
private transferee business," says Senior Vice President and Chief Marketing Officer
"At the same time, we're seeing benefits in our specialized transportation business. Increasingly, Atlas is recognized as
a high-tech provider of relocation solutions with expertise that extends from household goods to fine art, autos, and beyond."