“There is scarcely anything in the world that some man cannot make a little worse, and sell a little more cheaply. The person who buys on price alone is this man’s lawful prey.”
The words above, attributed to English author John Ruskin in the 19th Century, go to the heart of the age-old question: How does one determine the sweet spot where price meets value in perfect harmony? Can you finish the job with one coat of paint—or will it take two, possibly three coats?
This issue of the Amplifier looks at the mechanics of value inside Atlas. We want to know: How does the Atlas service infrastructure create value for corporate and private clients? For stakeholders? We start with the assertion that value is implicit to the Atlas mission: “Every day we help you go new places, with expertise in moving and logistics, bringing the world within reach.” Then we look at some new ways value is taking shape across Atlas World Group—and how it supports success for everyone the Atlas brand touches.