Atlas teams develop a platform to Go New Places.®
In the previous issue of the Amplifier, we introduced Vision 2018, a strategic planning effort Atlas began in the fourth quarter last year. Its aim: to find a path for healthy growth at a time when the company and the industry face increasing challenges to capacity, compliance, and profitability.
Vision 2018 is a milestone in the history of Atlas, the first time it went outside the boardroom for help in developing a business strategy.
This summer, months of preparation culminated in a formal document. It spells out strategic directions, project priorities, measurable goals, and a system for accountability. It also updates the company’s mission and brand statements.