Over the last year and a half, the Amplifier® has reported on how Atlas leadership is facing the future. We looked at forces squeezing the industry: pricing, capacity, and compliance. We wrote about the design of a five-year plan, Vision 2018. Most recently, we trained our sights on value as a key differentiator for the Atlas brand.
In this issue, we bring a “boots on the ground” perspective. How do Atlas Agents view the unfolding strategy? Is it answering the questions of pricing, capacity, and compliance? Where do opportunities still exist?
Atlas Agencies are independently owned and operated. Some employ hundreds of people, some employ a handful. Most offer the entire range of moving and storage services, but some serve niche markets. Some have flown the Atlas flag for generations, others are fairly new to the brand. Such diversity has always been fundamental to the van line’s character.