Amplifier Articles

Pet Project

Pet Project. Titan helps Nestlé Purina bring fetching displays to stores.

Atlas Amplifier PDF (11.7 MB)

Here's good news for pet lovers. Thanks to bold thinking from a leader in pet products, it's getting easier to find the pet food, toys, and supplies you want. And shopping for them is more fun, too.

"Nestlé Purina has developed a neat new way to help retailers grow business in the pet aisle," says Titan Senior Account Executive Mark Sesti. "Essentially, it creates a pet department with its own friendly and distinctive character, right in the store."

Titan is managing the logistics and installation services of this new program for Nestlé Purina, which is taking shape at stores across the country, including Kroger, Kmart, Hy-Vee, and ShopRite. Titan ensures the fixtures are at each store according to schedule, and performs the installation at night so the location is ready for business the next morning. Each installation follows a detailed plan, developed by the Nestlé Purina Retail Experience Team in consultation with the store's management.

"We consult with retailers to create the best shopping experience we can for their customers," says Director of Virtual Design Greg Norsworthy, Nestlé Purina PetCare.

The program has been a big success for the stores, as measured by their improvements in sales and profitability. "Many locations are seeing double-digit growth," says Greg.

"It's a privilege to help Greg and his team at Nestlé Purina bring their innovative ideas to market," says Mark. "Our systems for nailing delivery and installation deadlines are a good fit for them."

"Our retailer partners are pleased with how smoothly the installations go," says Greg. "We are counting on Titan's expertise as we continue to introduce the benefits of this merchandising program to retailers across the country."

Pet Food Display

Nestlé Purina's Retail Experience Team creates a new, more enjoyable shopping experience in the pet aisle. Unique fixtures, signage and digital technology come together to enhance shopper interest and boost sales and profitability. Titan Global Distribution ensures unfailing logistical accuracy for the delivery and installation of these engaging displays.


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