Amplifier Articles

Atlas Revenue Approaches Historic Milestone

Atlas Revenue Approaches Historic Milestone: Atlas performs one in four domestic national account relocations

Atlas Amplifier PDF (2.5 MB)

"We're certainly nearing an incredible financial milestone. But Atlas' success is no mystery. With the support and hard work of our agency family, we've maintained the highest quality standards and have become the leader in safety and technology as the business environment has evolved. It really goes back to our motto: Integrity, Quality, Solutions," says Mike Shaffer, Chairman and Chief Executive Officer, Atlas World Group.

Atlas Revenue Chart (millions of dollars)
-click to enlarge-

If you listen, you may hear cheers all around the Atlas network. When Atlas World Group completed final accounting for 2005 the results were nothing short of striking: the second straight year of record revenues, totaling $949 million, an increase of 10.2 percent over 2004.

"With the support of our agency family we've grown our business while keeping a focus on service excellence for our customers," says Mike

The lion's share of the 2005 increase came through the company's flagship subsidiary, Atlas Van Lines. It generated revenues of $754 million, or 9.3 percent more than it achieved in 2004. Today, Atlas is the industry's second largest van line and, according to 2005 survey data of the American Moving & Storage Association, responsible for one of every four domestic national account moves.

Leveraging the Brand

The company's expanding brand recognition and commitment to quality have earned Atlas the revenue growth. In 2003, Atlas introduced a broadened brand identity to reposition the company as a diversified provider of transportation services with a commitment to integrity, quality and solutions. An advertising campaign featuring a Labrador Retriever puppy illustrated the Atlas commitment to service for every member of the family, "even the puppy."

"The puppy is an appropriate image for our company's warm and friendly brand character," says President and COO Jim Stamm. "It is also a clutter-cutter in an industry where communications messages often depict trucks or hardware. Our decision to focus on the more personal aspects of customer service has been well received in the marketplace."

"The success of our repositioning is supported by significant growth in our private transferee business," says Senior Vice President and Chief Marketing Officer Greg Hoover. "At the same time, we're seeing benefits in our specialized transportation business. Increasingly, Atlas is recognized as a high-tech provider of relocation solutions with expertise that extends from household goods to fine art, autos, and beyond."


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